• Shaping Future Leaders
  • SBA@aui.ma
  • P.O Box 104, Hassan II Avenue, 53000 Ifrane, Morocco
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Our Mission

To shape future ethical, successful managers and leaders with a local and global perspective through a practical and learner-focused business education

Our Vision

To become the leading internationally accredited business school in Morocco and North Africa.

Our Values

  • Student-Focus: We place students at the forefront of our decisions and activities.
  • Integrity: We adhere to the highest ethical standards.
  • Diversity: We include and value diverse student, faculty & staff members.
  • Human development: We embrace success and growth.
  • Excellence: We set the highest standards in what we deliver.
  • Commitment: We are dedicated to go above and beyond in everything we do.