• Shaping Future Leaders
  • SBA@aui.ma
  • P.O Box 104, Hassan II Avenue, 53000 Ifrane, Morocco
5 Core competencies delivered within the BBA

5 Core competencies delivered within the BBA

Here’s your quick guide — short, smart, and easy to lock in! 🔒💡

🧭 C1 – Ethics
“Do the right thing, the right way.”
Analyze ethical dilemmas with a socially responsible mindset. Think people + planet + profits.

🗣️ C2 – Communication
“Speak like a pro.”
Master the art of clear, professional communication—written, verbal, digital, you name it!

💻 C3 – Technology
“Tech it up.”
Stay ahead with digital tools and tech skills that make you business-ready.

🌍 C4 – Strategy (Local & Global)
“Think global, act smart.”
Evaluate strategies that work across borders and cultures—local insight, global impact.

📊 C5 – Decision-Making
“Have the general and specialized knowledge necessary for business.”

📌 Memorize the codes:
🧭 C1 Ethics
🗣️ C2 Communication
💻 C3 Technology
🌍 C4 Strategy (Local and Global)
📊 C5 Successful Business Decision-Making

Understanding what you are learning and how your progress will be evaluated is essential for your success. If anything is unclear, don’t hesitate to ask your instructor about the goals of the course, and how it will be assessed regarding these competencies.