SELA Summer 2024
“The school of business administration launched the SBA Leadership Forum last year as a platform to connect alumni and industry leaders in engaged discussions around topics that are top-of-mind in corporate Morocco. hashtag#Tangier was chosen as the location for this edition due to the fast-growing industrial sectors in the region.
💡 Dr. Kawtar Abouhazim introduced the topic of hashtag#ValueCoCreation, the idea of collaborating with stakeholders to generate new ideas, solutions, products and services.
🎤 Mr. Adil Rais, President CGEM Tanger-Tétouan-Al Hoceima delivered an insightful keynote speech on co-creation within industries in the corporate landscape in hashtag#Morocco.
🎙 Dr. Wafa El Garah, PhD, EFMD Fellow led a roundtable on value co-creation between industry and academia. Dr. Rebecca Geffner, DBA facilitated a discussion on opportunities and challenges of co-creation between internal stakeholders, and Amine Ghali Benna led the roundtable on co-creation with external B2C and B2C stakeholders.
🏆 Julianne Furman, General Manager of Polydesign Systems – Exco Automotive Solutions _Official Account, a SBA alumni from the first MBA cohort, was awarded the 2024 SBA Leader of the Year for spearheading the success of her organization, and her many contributions to the Moroccan business climate and community. True to the theme of the evening, she dedicated her award to her team for their spirit of value co-creation.”
You can watch more by clicking on the link below on the national TV (Starting from minute 14 – In Arabic)