• Shaping Future Leaders
  • SBA@aui.ma
  • P.O Box 104, Hassan II Avenue, 53000 Ifrane, Morocco

Student’s Resources

  • CasaSem Program
  • New concentration Analytics and AI for Business

CasaSem: Where Academic Excellence Meets Real-World Experience  

CasaSem is meticulously crafted to give you a competitive edge in your future career, setting you apart from your peers in the highly competitive fields. Designed for ambitious students seeking to elevate their academic experience while gaining invaluable professional exposure, this unique opportunity offers an enriching blend of coursework and co-ops/ internships.  

We live in an information age where firms rely heavily on data for knowledge, insights, and intelligence. The SBA Business Analytics concentration aims to prepare students to have the skills and techniques for data driven decision making. The concentration covers several technical and business aspects concerning the use of data and automated decision support. This includes statistical methods, analytics, machine learning, data management, and forecasting. The concentration introduces students to several commercial software packages and tools to discover patterns and trends in data sources. The ethics of data-driven decision making is also considered in the curriculum