CasaSem: Where Academic Excellence Meets Real-World Experience  

CasaSem is meticulously crafted to give you a competitive edge in your future career, setting you apart from your peers in the highly competitive fields. Designed for ambitious students seeking to elevate their academic experience while gaining invaluable professional exposure, this unique opportunity offers an enriching blend of coursework and co-ops/ internships.  

We live in an information age where firms rely heavily on data for knowledge, insights, and intelligence. The SBA Business Analytics concentration aims to prepare students to have the skills and techniques for data driven decision making. The concentration covers several technical and business aspects concerning the use of data and automated decision support. This includes statistical methods, analytics, machine learning, data management, and forecasting. The concentration introduces students to several commercial software packages and tools to discover patterns and trends in data sources. The ethics of data-driven decision making is also considered in the curriculum

🚀 Launching Fall 2025: Future-Focused BBA & MBA Concentrations

New BBA Concentrations:

• FinTech
• Tech & Innovation Management
• Sustainable Development & Social Enterprise

New MBA Concentrations:

• FinTech
• Business Analytics & AI

These aren’t just new tracks—they’re your edge in a rapidly changing job market.

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💳 FinTech = High Demand + Global Growth

• FinTech market = $644B+ by 2029 (25%)
• Digital banking = 90%+ of users worldwide
• Morocco is going digital fast—be ready to lead in finance innovation.

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🧠 AI & Business Analytics = Top-Paying Skills

• AI & data analytics jobs among the fastest-growing globally
• 92% of top firms investing in AI
• Business Analytics roles in MENA projected to grow by 30%+ by 2030

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🌍 Sustainability = Purpose + Profit

• $12 trillion in market opportunities tied to the UN SDGs
• 9 out of 10 Gen Z professionals want purpose-driven careers
• Morocco is investing heavily in green tech & social enterprise

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💡 Tech & Innovation = Morocco’s Digital Future

• Morocco’s tech sector grew 16x in revenue from 2020–2024
• Companies need agile leaders who can drive innovation

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These concentrations match what top employers want, in Morocco and beyond. They’re not just degrees—they’re launchpads to high-impact, high-opportunity careers.

Get ready to lead the change. More details coming soon!