• Shaping Future Leaders
  • SBA@aui.ma
  • P.O Box 104, Hassan II Avenue, 53000 Ifrane, Morocco

5 Core competencies delivered within the BBA

Hey BBA students! 🎓 Ever wonder what those competencies in your syllabi are all about? They all point back to 5 key competencies: Ethics, Communication, Technology, Strategy (local & global), and Decision-Making. These show up in every course—whether it’s a case study, a quiz, or a final project. They’re the foundation of your learning and what you’re being assessed on, […]

New concentrations for BBA and MBA, Starting Fall 2025📢 Exciting News for SBA Students! 📢

🚀 Launching Fall 2025: Future-Focused BBA & MBA Concentrations New BBA Concentrations: New MBA Concentrations: These aren’t just new tracks—they’re your edge in a rapidly changing job market. 💳 FinTech = High Demand + Global Growth 🧠 AI & Business Analytics = Top-Paying Skills 🌍 Sustainability = Purpose + Profit 💡 Tech & Innovation = Morocco’s Digital Future These concentrations […]